water proof package
Juréia Food Company, bet on a market segment dominated more than 100 years by a single manufacturer whose brand is fused with the product name. In many recipes are more common use the product name than "cornstarch". For this reason sell more is a big challenge, but a plastic bag has become a marketing tool and an output gap.
“Water proof package” this slogan resume what the package does. Increment of the lifetime and avoid the disruption caused by a cardboard carton that was always prone to damage in a humid environment like the kitchen. So the new packaging ensures longer life and hygiene storage of the product wich hasthe same quality of the industry leader.
The package also has the word "Maicena" for easy understanding of Hispanic-speaking consumers, featuring a product with export quality and highlights the history of this product Amerindian.
The new design makes the product a bestseller.
Before and afterembalagem marca 2009 award winner
1000%of increase in product sales when was relaunch. That stabilized in 300% of increase if compare with the previous year.
This significant increase in sales, the differential in the package and its attractive design, were those that made the package of cornstarch Juréia one ot the winners of the Embalagem Marca Award 2009
tree of shopper choice
- 1.brand
- 2.choice
- 3.look